Fashion show is one of the ways of advertisement. This is to attract the attention of the public and to educate them on the coming fashion. Unlike the advertisements in the news papers, a fashion show has the glamour of music, colour, light and all theatrical effects. Since live models are used, it becomes very realistic and the audience has got a chance to see, discuss and criticize, and have some fun at the expense of the models. So there is no denying the fact that the fashion shows have become the fashion of the day and they have become pace setters of a fashion.
Thus recently I had an occasion to attend a fashion show organized by the Textile Mills Association and the Garment Makers’ Guild. This was held in the City Hall on Sunday so that more people might attend. The hall was very tastefully decorated. The stage was set in such a way that the models could be viewed to advantage. The lighting was first class with concealed lights and provision for colour lighting. Admission was by special invitation; otherwise the organizers could not control the crowd. Since my father received an invitation, we went to the show. Soft music was played to enliven the show.
The models were selected ones who had been taken for their attractive personality. There were men’s, women’s and children’s models. One by one they paraded on the stage and when they came there and walked across the stage showing their dress to the audience, some salesman at the microphone would describe the fabric, the name of the mill that had produced it and the name of the fashion. At the same time, printed forms of the fashion were distributed to the audience.
Men wearing office dress, casuals, hunting dress, sportswear and dinner dress appeared on the stage. The Olympics suit especially created for the Olympic games was shown. A team of athletes wearing the suit paraded on the stage. Women in all types of dresses both oriental and occidental were there. The materials of which their dresses were made varied from cotton to polyester. There were women wearing Indian sarees, Japanese Kimonos, Bikinis and swim suits and Maxi’s. There was also a model who was wearing a casual dress made of paper. The announcer said that the paper dress was cheaper and disposable and it could be used in the operation theatres and so on.
It was not all a show of the grownups. There were children between three and eight, both boys and girls who presented the latest version of children’s wear. Some of the children who appeared on the stage were very smart and they enjoyed the fun. What attracted me most was the beach dress which when worn could give a camouflage effect. Besides it was said that the material was waterproof, none smelling and light.
It was a delightful show and the audience had an enjoyable evening. The fashions book which was for sale was in great demand. So there is no gainsaying that I too enjoyed the show very much.
parade to show something in an obvious way in order to be admired
camouflage something that is meant to hide something, or behaviour that is intended to hide the truth
