Advertising attacks not only our eyes and ears, but also our pockets. Although certain things cost more because of advertising, yet some other things cost less. Newspapers, magazines, commercial radio stations and television broadcasts carry advertisements which help the producer lower the costs of production. In this way, we get information and entertainment at lower prices, which would otherwise, have to be paid for and so, what we lose on the swings, is gained by us on the roundabouts. Apart from this consideration, advertising, to some extent, ensures that a product would maintain its quality. It also gives rise to competition among manufacturers and the customers get benefit of choosing from a wide range of products. Competitions may even succeed, in some cases, in reversing the influence of advertising and causing a reduction in price.
